Satisfaction of Responsive Mobile Tourism Websites MyAssignmenthelp

Question: Discuss about the Satisfaction of Responsive Mobile Tourism Websites. Answer: Introduction The world is becoming complex so the hospitality and tourism industry is working on change by addressing the challenges and adapting new discontinuous and accelerated environment. Organization need to have flexibility for maintaining efficiency by working on unexpected changes. The leader working at different levels in workplace is having the power for creating innovation and influencing change. Hospitality industry is human intensive so innovation is dependent upon continuous improvement and employee commitment (Lynch, 2015). In this context, the assignment deals with attracting tourist in tourism prevalent in hospitality industry. It deals with presenting 10 sound ideas about innovative and creative techniques form which 1 need to be chosen for further developing it in market place. In tourism and hospitality industry various methodologies are generated for making sue of creative and innovative techniques. The various methods used are as follows: The term brainstorming is the process of rapid pooling of all ideas in a group that comes up in a discussion and judgement also takes place. It is a technique that helps in working towards specific issue that needs to be reviewed and filtered for determining the most appropriate idea (Altinay, Paraskevas and Jang, 2015). The benefit of brainstorming is facilitation technique that encourages participation from all group members present. A brainstorming session takes place in a team by generating profitable source of ideas leading to product innovation for satisfying customer wants. When the discussion was going on for attracting tourist in tourism the members came up with two feasible options- working on sustainability for greener environment and more adventure and trips. The solution generated has many variants as each individual is approached one by one for taking the required action. The concept of six thinking hats is based on parallel thinking in teams rather than choosing the approach of debate and discussion. The team members working in a team is not having the same thinking when sit in a meeting (De Bono, 2015). This framework is having an added advantage of wasting less time in drift and argument as this helps in making better decisions. It is a creative tool established by Dr. Edward De Bono and the six thinking styles are: Black- The individual like to make analysis of facts, works on logical judgement and weighing weakness and strengths of idea. Blue- This hat is aware of other hats and can switch with others too as the focus is on objectives and goals by solving problems White- Is having neutral approach, considers information and works on facts and evidence governing problems Yellow- The person is optimistic, looks for synergies and benefits and forms bridge between positive elements and ideas (De Bono, 2016). Green-Suggestions, creativity, using wild ideas, challenging and provoking, pushing for framing new ideas and allows anything that requires thinking Red- It is having emotional reactions, feelings and responses for generating idea with having an intuitive feeling The idea used is approaching cognitive psychology for working on different approaches and the ideas generated are mobile tourism and personal service to guests. Mind mapping is a learning technique that allowed the users to generate maps of documents in graphic form by allowing the readers to find interrelationship between facts and ideas. It is powerful tool linked to knowledge and details by emphasizing on interconnected information. Mind mapping is used by the teams as a common placeholder for information that helps in growing the map for generating solution (Lewis and Evans, 2008). The process of mind map creation is based on creativity and innovation for coming up with new ideas on established topic. The team is working on generating solutions for attracting tourists that is possible in two ways- leveraging technology by applying robots and treating them with an added culinary experience. Idea boxes are hardest to innovate as it requires working on new ideas but, the reality might be different from truth. The process takes into account testing, prototyping, scaling, iterating and then launching the product. The box provides more suggestion for improving the processes rather than aiming for transformation change. At last it helps in generating illusion that leads to innovation by working in collaborative process from lone inventor (Thinkplaceglobal, 2017). The people who are applying the idea may have little feedback that also proves hindrance for missing the opportunity to develop right idea. The hospitality and tourism industry works on generating ideas out of box for attracting tourists. The solutions provided are focussing on health and wellness, smart travel by making use of wearable technology, mobile tourism and opting for discounts and deals. Australia Innovation Market Innovation can be defined as an open network connected with organization for interacting with each other for operating it conditions that regulate interactions and activities. The three aspects of innovative system is framework conditions, innovation activities and network that work collectively towards economic, environmental value and in aggregate (Drucker, 2014). The term innovative entrepreneurship is working towards shift in market taking place with the help of process innovation or technological product. Innovation core driver is productivity and competitiveness that supports job creation, exports and economic growth. The country Australia gross expenditures on RD increased from 1.48% in 2000 to 2.12% in the year 2013. The most significant change seems to be business proportion inclusive of innovation that rose from 14.3% in 2005 to 18.8% in between 2012-13 (industry.gov, 2015). When survey was conducted by Global Innovation Index in the year 2015 it stated that Australia need to develop is innovation inputs into outputs as they are less efficient. According to Sherry, (2015) tourism in Australia needs to be innovated by developing big ideas for continued growth. It was seen that between 2013-14 tourism sector was employing 530,000 Australians and it has been identified as super growth sectors that can add up to $250bn in next 20 years. The tourism alone contributes to around $11bn for having an opportunity to deliver success. One of the strategic areas focussed by Australia is building digital competitive capability as per the reports 80% of Australians would go online by 2020 (tourism.australia, 2011). The aim is developing efficient and strong transactional and digital marketing capability for remaining competitive in true terms. The Australia government is ensuring that enterprises should use online opportunity for expanding tourism. Digital Technology The introduction of one chosen idea in Australia tourism for attracting tourist in hospitality industry is mobile tourism. Mobile tourism refers to visiting any destination virtually by being mobile irrespective of visiting it physically for collecting knowledge about services and information about the place. The mobile hospitality industry offers core function to both operations and guest service as it is the first step for reaching. It is an evolving platform that offers various services like reservation, guest service, marketing, additional benefits etc. for attracting tourists (Lamsfus, Alzua-Sorzabal and Xiang, 2015). Mobile hospitality is viewed as a process of guest engagement that requires change and viewing it as a destination too. In Australia mobile technology is essential for Management business by making use of Smartphone as it is seen that number of mobile users in 2013 was expected to be 134m. The customers are constantly aiming towards taking advantage of gathering information, booking tickets and reviewing while travelling. The pros of using this mobile technology for travellers is ability to connect with internet by either using iPhone, mobile or Wi-Fi and replacing use of PC. The tourists could also use the technology with social media for sharing and sending photos, uploading videos and updating favourite sites as tourist are travelling (tourism.vic.gov.au, 2011). It helps in looking for occupancy by downloading the application and the website needs to be simple so that customer can read. The tourist need and wants have to be understood for developing the right mobile technology that serves added advantage to business. Mobile technology offers innovation as a promotion strategy for making the customers aware about the services. In present era travellers need to make use of web by connecting it to their mobile devices such as iPad or Smartphone. The good thing for travellers using mobile is utilising it for initial research and booking, finding the right type of accommodation as per individual choice. Similarly, it is about viewing the local activities taking place in specific destination and local attractions (Groth and Haslwanter, 2015). It is a technological based innovation project that includes offering services online via fast track mode. The core element of innovation is based on introducing or adopting one or more areas- a new quality or good product, production methods, marketing techniques and new firm management. It also acts as market innovation which is based on connecting with consumers through direct mail, loyalty programs, developing one to one relationship etc. The development of mobile tourism is itself an innovative way for attracting customers and audience for expanding business base. This makes the visitors to plan trips in easier manner as they already have the information and the technology provides great experience (Hjalager, 2010). Conclusion From the above discussion it can be concluded that innovation and creativity is a technique to create something new or developing the existing product. The tourism and hospitality industry is working on new ways to attract tourists. The implementation of mobile tourism is a success in itself for attracting more tourists in hospitality sector. 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